Setting up campaigns in Telegram
We have added a new tool to the Marketing section – Telegram campaigns, which will allow you to send a message to several subscribers of your bot at once.
In this guide we will show you how to create and send a newsletter.
In order to start a campaign, you must have a Telegram communication channel connected in your JivoChat account. Just follow these instructions in order to connect it:** Click here**
Important: The campaign can only be sent to clients who are already in the CRM in the Jivo application. That means, they have already contacted you through a bot connected to Jivo.
Content:
How to create a campaign
- Go to the Marketing section and click create button at the top right corner.
Click on "Telegram" in the dropdown list:
- Now you can select the channel from which the campaign will be sent.
Type a name a name (1 to 128 characters). It will not be displayed to the bot's subscribers. Only employees will see it in the Jivo app: in the list of campaigns in the Marketing section and in the tag that will be added to clients who respond to the message.
Click on next
- Specify the conditions for the list of clients to whom the campaign will be sent, or select an existing list by clicking on the arrow in the "Recipient filter" line.
The same conditions are used to filter in the "CRM" > "Clients" section:
- Conversation Date
- Communication channel
- Please note that the newsletter will only be sent to subscribers of your Telegram bot, which was selected as the channel in the first step.
- Responsible
- Client category
- Tags
The template will be sent to everyone who meets the criteria. When you select an existing filter or click "Save filter" for new parameters, you will see the number of matching clients.
Click "Next" to continue the setup.
- In the "Customization" tab, add:
- Image or file in jpg, jpeg, png, mp4, gif, pdf, zip, mp3, m4a format. Size up to 20 MB.
- The text of the message itself.
- Buttons: You can add up to 10 buttons, each with text up to 31 characters.
You can also add a link to the button by clicking on the corresponding checkbox below it.
- After you have customize it, click "Next". Now you will proceed to the last step - "Preview and Launch".
- Set the date to send the campaign.
Please note that the time settings are applied according to the time zone selected in this settings step, not the recipient's time zone.
If you want the customized message to start sending immediately, select "Launch".
Check the appearance of the message, the channel from which the mailing will be sent, and the list of clients. The final appearance of the configured message is displayed on the right side. If necessary, you can change any settings by clicking on the edit icon.
To return to customizing your message later, select "Save draft".
To complete the settings and start sending the message, click "Schedule".
After this, the campaign will go into the "Planned" or "In Progress" status. Sending will take some time.
Sending speed: 20,000 messages per hour.
Once all messages from the client selection were delivered, the status will change to "Completed".
Actions with campaigns
If the campaign is in the "Draft" or "Planned" status, you can edit it.
To do this, go to the "Marketing" section and click on the name of the desired campaign. You will be able to edit the appearance and customer segment.
Important: it is not possible to change the sending channel.
You can copy a campaign in any status. Hover over the line with its name to see the desired icon.
A new campaign will be created with the same settings. You will be able to change the appearance, the list of clients and the sending date.
Statistics
You can evaluate the effectiveness of the sent campaign using statistics. In the "Marketing" section, click on the name of the desired campaign and select the "Statistics" tab.
There you will see dates of messages sent and its results. When you hover over the names of the indicators, you can see detailed data:
- Number of messages sent: how many clients the template was sent to, how many received it, and how many messages were not delivered for some reason.
- How many users responded to it with a message or click.
- Number of button clicks with the result for each button.
Important: Clicks on buttons with links are not counted in statistics.
This section also displays the campaign tag, which is automatically assigned to customers who respond to it. Click "Go to customer list" to view all customers with this tag in the "CRM" > "Customers" section.
That is all! Enjoy and have a nice day!
